I remember playing an exciting role-playing game in the PlayStation1 called “Suikoden II”. It is a game where the hero leads a rebellion army to unite the state called Dunan.
Before the climatic final war, Shu the strategist asks the hero, (paraphrased) “Would you choose the easy path, the path of the ordinary and safe, or the path of thorns, the path of the glorious king?”
The path of thorns is uneasy, is risky, is unsafe. But at the end of it lies the greater goal, the greater purpose.
There are businesses that have failed and gained massive losses. What more if CSR, touted as “cost”, is integrated?
Entrepreneurship is a hard road, with only a select few from the many being able to succeed after their initial and jumpstarting years. What more if the enterprise is a social, eco/green, or sustainable one?
This is the path of thorns that the change makers must traverse.