CSR Series: Recycle? How About “Reincarnate?

I’ll first let the Naked Juice ad below do the talking through its amazing kinetic typography advertisement.

[youtube https://www.youtube.com/watch?v=6DkRznTser0]

Wow, I was amazed.  This is beyond the recycling green advocacy.  The concept of “reincarnating” is great, in the aspect of bottles, is great because plenty of drinks and packaging use it.  Especially in the Philippines, it is one of the major garbage found in bodies of waters and in the streets.

But then, continuous “reincarnation” of bottles to be used for eternity will greatly reduce waste.

Bottomline: this is a prime example of what it means to go beyond “responsibility” and become an embodiment of “sustainability”.