For context, please visit this article: http://www.abs-cbnnews.com/nation/regions/04/10/12/felling-trees-sm-baguio-sparks-online-wrath
At what lengths should profit maximization be pursued? Is our current model of capitalism so distorted that one must indulge into great ruthless lengths just to succeed? Do we need to murder trees, against the will of the community, to transform it to a measly parking lot?
Many Philippine celebrities and non-profit organizations are raising awareness via Twitter – aiming to spread a viral message against SM’s activities by trending #SaveBaguioPineTrees. Kudos to Filipinos attempting to instigate a mini-people power through digital means. But this time, the enemy is not a crooked president but a business activity with very questionable ethics.
I do not consider myself as the number one protector of the environment, unlike passionate environmentalists, but I know when something is just not right. As a business student, the actions of SM bugs me. If I were to become a rich businessman, should I really achieve profit at all costs? Should profit generation be the only measurement of success? Should I murder trees, judge what happens to nature’s children at my whim?
This is sickening. What about pledges of conducting corporate social responsibility? What about the essence of being sincere and authentic in pursuit of the common good?
To people who would be reading this, please do reflect on the questions I ask and act according to what your morals dictate. Let’s help in this revolution. It’s not just about this incident of saving the pine trees in Baguio, but showing the business world that we, the consumers, are powerful. This is to show that we do not measure success just by profits, but we also place significant value on their “social profits”.
Spread the message via your Facebook, Twitter, or whatever social media you utilize. Keep #SaveBaguioPineTrees trending. Let us be driven by our Filipino values and make Mother Nature proud.
Let’s put social responsibility into our own hands and freaking facepalm greedy business leaders with our values-driven message.
I’m not pine, thank you, how about you?