Goodness is not an exclusive club

Goodness is not an exclusive club

Sometimes, in an effort to differentiate ourselves and our groups or to make ourselves stand out, we tend to accentuate what makes us unique. Marketing and strategy refer to this as differentiation and positioning.

The tragedy is when we embrace an “us vs them” perspective, drawing lines, and adopting a mindset of exclusivity.

Wouldn’t it be more worthwhile if instead of focusing on competing for a piece of the market share pie, we grow the market, the category, the industry?

Wouldn’t it be more worthwhile if we differentiate ourselves not merely for competition or exclusivity, but to find our niche and improve how we can complement and harmonize?

Luke 9:46-50. Whoever is not against you is for you.

[DAILY GOSPEL INSIGHTS AND REFLECTION FOR MANAGEMENT AND ORGANIZATION 269: SEPTEMBER 26, 2022]