CSR is a continuous growing field. According to Wayne Visser, the old model of CSR is evolving – from Corporate Social Responsibility, it is rephrased to Corporate Sustainability and Responsibity.

From Social to Sustainability.

This addresses the need to address not just the poor and the society, but also the ecological implications of business and corporate processes.

The thing is, as a business student, the field is growing fast and is even being married to development and sustainability issues. The assumptions of pure profit maximization and cost minimization are being challenged by our need to take care of the planet.

It is exciting that we are entering a revolution where established principles are being challenged and are in fact evolving. Philip Kotler (2010) wrote Marketing 3.0, which contents propose that we are shifting to spirit-driven consumption. People consider how the products and services affect the society, and whether the consumers, through patronizing a brand, can contribute to a certain cause. For Visser, he is now establishing the new CSR 2.0 which shifts towards sustainability.

The challenge for me now is to marry my desire to earn a good living while integrating the value of sustainability and responsibility. CSR 2.0 and Marketing 3.0 will be my foundation principles.

This is one of the greatest sentences I have ever uttered and heard as a student.  It evokes a deep sigh of relief, a loud cheer of exultation, and a flaunting sign of victory.  “Walang pasok ngayon!” is a statement now synonymous to a whole day romantic date, a barkada outing, and late night parties.  For the studious, this is a day off to prepare for a major quiz or a grand presentation.

Never mind why we do not have class today.  Never mind the reason behind the formalities, the rituals, and the superficial celebrations.  Never mind the meaning behind June 12.  Never mind if it is Philippine Independence Day. 

What matters is we have no classes today.

Now I have written the above paragraphs, I can hear President Noynoy’s speech about how we should thank our ancestors, our heroes, who shed blood and tears for us to be free.  I can hear schools telling students to research and write a reflection about how the Philippine Independence Day contributed to the Filipino’s freedom now.  One would even dare imagine and tell a compelling story on how Rizal and Bonifacio are smiling in heaven because their deaths have resulted into the freedom we are enjoying now!

All of these while life goes on for the busy students, for the busy parents willing to go to work to earn more.  All of these while people in the LRT will suffer lost phones and belongings from desperate countrymen.  All of these while the Maguindanao Massacre still has no closure.  All of these while the power resides in a chosen few.  All of these while the Philippines is still considered a third-world country.  Though, an “independent” one at that.

Yes, we are an “independent” and “free” nation.  But are all Filipinos truly independent and free to pursue who they want to be?

What is independence when the poor people are still dependent on the mercy of the upper class?

What is freedom when journalists, whistleblowers, and witnesses will be chopped to death for fighting for truth and justice?

What is independence when one would need to desperately kill and steal from his fellow countrymen to sustain one’s desire for a better life?

What is freedom when money can cheat the law and perpetuate the reign of the rich and the slavery of the poor?

Do not accuse indifference to people who see June 12 just as a no-work day.  Because truth be told, June 12 has transformed into a mere formality and celebration for most Filipino, an occasion whose benefits include a no-work day.

Let us dub June 12 as truly the Independence Day when majority of the Filipinos are indeed free to be who they want to be.  For now, let us be content on it being “Walang Pasok Ngayon” day.

Just a brief backgroud – I’m currently enrolled in a Corporate Social Responsibility class and one of its requirements (which I happen to personally like) is to keep a journal or a blog.  Lo and behold, I thought of putting my COSORES entries into my own personal blog since it is also my interest!

This is the start of the CSR Series.  The official link for this series is http://patchaurecsr.tk!  Stay tuned and feel free to comment and stimulate discussion regarding Corporate Social/Sustainability and Responsibility.

Impeachment of Chief Justice Renato Corona: Political more than Legal
            Alas, after 5 months and PhP 5.7 million, a verdict has been bestowed upon CJ Corona.  With an overwhelming senatorial vote of 20-3, Corona is now impeached from his position as chief justice of the Philippines. 
Presider Senator Enrile, in his final vote, stated that the decision has both legal and political implications.  I personally believe that the trial has more political repercussions rather than legal ones; this can be immediately considered as one of the P-noy administration’s highlights towards the president’s campaign of “matuwid na daan”.
Going back before the 5-month trial, I believe Corona’s affiliation with former President GMA and his role in the disbanding of the Truth Commission, together with the TRO on GMA’s banning to leave the country, led the P-noy administration to usurp from Corona the chief justice role.  Now that GMA’s ally and appointee is gone from being the highest ranked judge of the land, P-noy can now aggressively pursue GMA and her cohorts and make them liable for their supposed corruption.
“No one is untouchable,” said Senator Trillanes.  This highly-publicized trial is a shoutout to people in government that no matter how high-ranking one’s position is, the P-noy administration will find ways to expose corruption.  The political implications show that P-noy has a greater control, having now the capability to appoint a new chief justice that can be advantageous to his political interests.
Now that I’ve written the previous paragraphs, I would like now to focus on the following detail: the three (3) senators’ premise on why they did believed Corona was not to be impeached.
Senator Joker Arroyo.  Arroyo’s main statement is “This is not justice, political or legal; certainly not the law… it is only naked power, as it was in 1972.”  The senator’s statement clearly shows his belief of the impeachment trial being a show of power by P-noy, more than anything else.
Senator Bongbong Marcos.  “When the furor has died down and this political storm has subsided, I know that like the lady Justice we shall find solace in the fact that this decision, though maybe not popular, was fair, impartial and just.”  The keypoint that struck me in the senator’s statement is political storm.  His statement shows how he believes that politics may have played and may be still playing a role in decision making, interfering from objective “lady Justice”.  On a side note, this decision of Marcos, in my personal opinion, may be a political stand and strategy to be the opposition to P-noy’s agenda.  If Marcos should run in the future, he may be planning to be the political opposition of the current P-noy administration.
Senator Miriam Defensor-Santiago.  “Does SALN omission amount to an impeachable offense? NO! SALN carries light penalty, allows correction.  I am insulted by the way your minds run.”  Senator Miriam’s stance illustrates how she upholds legal basis above anything else.  Her interpretation implies that yes, Corona has committed wrongdoing but it is not an impeachable offense.  However, there are some reporters offering insights that Senator Miriam has ties with the chief justice, and that she will also vote “not guilty” as a sign of pakikisama.
This event can now be written in the history books.  Though filled with greater political implications rather than the pursuit of legal justice, I am satisfied with the final decision.  Although, I must admit that I am pro-administration because of P-noy’s promise of anti-corruption.  More political rather than legal this decision may be, my only hope now is the P-noy administration not betraying my faith in their pursuit of the greater good.  I used “faith” because I am not that impressed with P-noy’s track record, however, his promise to weed out corruption is enough to persuade me to believe in his platforms.
Yes, this may be a show of political power; this may be more political rather than legal.  But if this political current is heading towards the greater good, towards P-noy’s “matuwid na daan”, I shall willingly go with the current.  However, I now possess a more scrutinizing eye for the current administration.  P-noy has no more excuses to fail in jumpstarting a great pursuit to eradicate evils in the government.
Amidst the political implications of this trial, P-noy, do not waste my faith (and with others that I share the same faith) in letting you run the show.

Recently, I have explored how various devices have allowed us to be online anytime, anywhere.

Most of us now have iPhones and tablets and laptops and WiFi and everything.

Then it made me ponder: do our cravings for instant connection resulted from technology, or did we innately have that need to connect instantly?

Did Facebook create the need to connect, or did it just address the existing need?

Do people really need to update the world a tweet at a time?

I do not know the answers. But one thing is for sure: the digital revolution and our capability to instantly connect will reshape many facets of the world.

Imagine accessible education, a video conference away from letting a teacher literally simultaneously teach millions of people from different countries.

Imagine making long distance relationships more bearable.

Imagine students bringing thousands of books everyday without feeling fatigue – all of them are stored in a tablet.

We live in exciting times. The challenge now is utilizing our renewed capability to instantly connect to innovate organizational processes, execute previously unimaginablr projects, and just redefine the boundaries of what is possible.

The world is changing, fast. Those who are stubbborn and refuse to adapt will be left behind, while a promising future awaits the eager learner and innovator.

This, I must say, is what I consider the best essay of my life.  Written when I was a junior high school student, this piece exudes the raw passion for expression I have through writing.  I hope you enjoy!


Winning entry to the Essay Writing Contest in English of the 49th Annual National Convention of Junior Members and Teachers of the Children’s Museum and Library Inc. by Patrick Adriel Aure of Lourdes School Quezon City. The topic is: “Is a society without media possible? Discuss and explain.”
The Alchemist and the Philosopher’s Stone
“Ordinary people have denied the existence of the Philosopher’s Stone, saying it’s all myth and fantasy, that such valuable object is just an old wives’ tale; but extraordinary people, or what we call the alchemists, believed on its existence – that it has affected every life on this world through its magic. Thus, these people were enlightened for they knew the Stone’s essence – WISDOM.”
Media would have beaten Jesus Christ, Buddha and Mohammed if it was part of the survey asking who is the most influential person of the century.  Thank the heavens, for media as a person would surely lead all people into an unknown culture, even perhaps create a religion named after itself. In fact, the media is so influential that people treat it as a vaccine for all diseases – curing the ailment of idiocy and complete ignorance; and also it is treated as the most contagious and most lethal virus – infecting unimmune people with its massive influence and charisma to the point of transforming a person with media as its soul.
It is a known fact that people would want to crucify media and punish him for his grievous sins and heinous crimes. Everybody blames everything on him. When moral issues are raised, who else is blamed? When fallacy surfaces and truth disappears, who else is blamed? When people get sick and tired of being sick and tired from all the blood-boiling events, who else gets the blame? He has been abused, misused, beaten and battered by people, yet he continues to incarnate in many forms, if not, resurrecting himself and prove the essence of his existence. After suffering these injustices, why does he continue to live on and on?
Simple. He continues to survive because its inexistence is the very synonym of apocalypse. Without media, a society is not possible and without society, there will be no way life can continue.
In the beginning, there’s one thing every being of this world always looked for. When man fell due to Adam and Eve’s disobedience, this even became more evident. Thanks to our innate curiosity and drive for knowledge, we will, and I mean always will, rigorously search for the TRUTH. Whatever it takes, as long as there is this drive, we will continue to quench our thirst amid the lies and fallacies within.
Media has served as the vessel for truth. With its power to influence, it has disseminated the information people need to satisfy that urge for veracity and clarity.
Transforming itself to various forms, it has fulfilled its expected duties to people. As the splendor of visualization, the capabilities of television have been fully utilized. People have attained knowledge through watching segments from other countries. Moreover, through the brother of television we know as the internet, various information surpassing all limitations have become possible. As the patrons of anti-ignorance, the radio and newspaper have worked together to deliver every detail of truth in the current events.
Other ways by which media became truth’s vessel is through its power to entertain. Yes, people yearn for truth, but they love entertainment. Shifting shapes from music to arts to soap operas to variety shows, it has become a necessity for life – much like how people value food and water.
Whether every creature on earth would agree or not, media has become the very synonym of life. People, consciously or not, totally embraced media through either complete acceptance or complete rejection. What only made the difference between acceptance and rejection is that allowing acceptance enabled people to be enlightened in the harsh realities of life, but not to the point of allowing it to take over and become media’s slave, when in fact it must be the vice-versa. On the other hand, utmost rejection has only solidified its status in the society, for an implication states blind rejection only proves narrow-minds and complete ignorance. Ignorance to the truth is not the nature of man, for rejection of such things only leads to death – death of the mind, the heart and the soul.
People may argue that media has also become fallacy’s vessel. In fact, the argument is supported with strong evidences such as bribery and death threats.
What we can say for this matter is that “every lie contains the truth.” Amid the tricks of the fallacies lies the explanation of the truth. It’s only up to us people in deciphering the truth behind lies, aided with our eternal urge for it.
Now it has been proved. Society without media is impossible. The question this time is: would you be the mediocre person, taking such power for granted, or would you be an alchemist, deciphering the media as the Philosopher’s Stone to transcend into vast heights and be enlightened with the euphoria of truth? Would you continue to pretend to reject media and ignore the information and the truth when in doing so you go against the very nature of man?
Wake up! Believe! Let not the connotation of media hinder you from achieving the truth! Let not the assumption of lies become a weapon against your ardent search! Let not the harshness of life become your fear in achieving wisdom!
It’s only when you know how to use the stone the time when you’ll fully utilize it. It’s all about how you handle things, not letting things handle you.
Become the enlightened alchemist that knows how the media works in our lives!
“Ordinary people have denied the existence of the media, saying it’s all lies and fallacy, that such power is just invented for the fall of every man; but extraordinary people, or what we call the alchemists, believed on its existence – that is has affected and in fact became life through its magic. Thus, these people were enlightened for they knew the stone’s essence – TRUTH.”
The Only Way to Live in this Digital World 
Welcome to the digital world, where we can all have our dream digital lives through various social media!  We are in a world where we can have 1000+ friends, express our thoughts, and virtually erase space and time between human beings due to the ability of instant communication!
We now have the opportunity to brand ourselves; after all, we choose what we tweet, what pictures we post, what e-mails we send, etc.  We all have the ability to forge our identity to our liking!
…don’t we?

Ironically, we don’t have the ability to FORGE our identity to our liking.
The picture of this post is indicative of what kind of world we live in – social media have seemingly transformed into the digital equivalent of the “all-seeing eye”.
We CAN’T dare to live in states of illusion and fake profiles, distort one’s self and lie.  With the digital all-seeing eye, we cannot fool ourselves into thinking that we can fool other people.
The digital all-seeing eye is composed of REAL people yearning for REAL interaction, wanting to experience REALITY.  The reality of human beings.  The reality of establishing relationships. 
The thing is, social media DOES NOT enable us to FORGE our identity; rather, it is a medium by which the world can appreciate our TRUE, AUTHENTIC selves.  
The digital world facilitates our quest to show the world how authentically unique we are.  Any attempts to fool others are futile.  
Consider a hypothetical business or corporation wanting to project an image of social responsiveness and high standard of ethics.  We visit its hypothetical web site, read its pledge to CSR, still read further on its attempts to make the world a better place.
For a time, as innately trusting and good-natured human beings, we trust what we see.
Then, scandals can happen – in its full sensational glory.
What if this hypothetical business, behind the scenes, treats its employees like slaves, like dirt?  What if an employee somehow manages to showcase the truth, post it on Facebook and make it go viral?
Down goes the “image” the hypothetical corporation is trying to convey.  Social media is like a railway for the bullet train of authentic stories – it spreads things fast, making stops at every corner of the world, then speeds up in its lightning fast glory.
As we reach the end of this post, all I want to convey is that we cannot afford to live the lie in front of a digital all-seing eye.  In traditional business jargon, it is not even cost-efficient nor cost-effective – the effort of lying to the world cannot simply be done.  And if somehow a lie does slip, the digital all-seeing eye is always watching.
It’s hard to be consistent if we are not authentic.  Actually, the only way to consistently live a projected image is if the latter is REAL and AUTHENTIC.
For non-believers in the omnipresence of a Higher God, at least believe in the “demi-omnipresence” of a digital all-seeing eye.
People will always be watching.
People will always yearn for the real thing. 
We have no other choice.  With a digital all-seeing eye and God’s omnipresence watching all over us, the only way to live in this era is be yourself – without lies, without deceptions, without illusions.
And the great thing about this era is this: an authentic self that is dedicated for the common good is rewarded with real, heartwarming appreciation.

The best thing about today’s marketing is the ability to formulate catchy promotional stunts that can cost very little.Here are 100 Guerilla Marketing Examples courtesy of SlideShare.

100+ Guerrilla Marketing examples [slideshare id=6171009?rel=0&w=425&h=355&fb=0&mw=0&mh=0&sc=no]

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One of the best things in being part of the DLSU Business Management Society is the opportunity to know more about strengths based leadership.  With the mentorship of Mr. Brian Quebengco, BMS officers had the chance to know how to be in positions of strength.Enter Strengths Finder 2.0 by Tom Rath.Strengths Finder 2.0 (Patch Aure) [slideshare id=12688023&w=477&h=510&fb=0&mw=0&mh=0&sc=no]

View more documents from Patch Aure

The presentation above is the result of the Strengths Finder test I took thanks to the Strengths Finder 2.0 book.  What’s amazing is the result – it’s personalized depending on your answers in the test.  My description of my strengths differ from the textbook definition and those from my peers; thus, it gives great insights on one’s personal potentials and areas of strength.

The key insight I have learned now that I try to act based on strengths is that before, why do we keep focusing on our weaknesses and thus letting as tread the path of MOST resistance?  The beauty of acting based on strengths is it transforms you into a specialized individual that allows you to go out of your comfort zone but be confident that you are in your strength zone.  Thus, we tread the path where our strengths are put to the test and our natural gifts are honed and enhanced.

Focusing on weaknesses and eventually improving them turns people into the cliche “Jack of all trades, master of none”.  But focusing strengths and improving them transforms people into gurus, masters, and experts in their areas of strength.

In this competitive world, being average or even above average makes you a mediocre.  However, being below average in most areas but a MASTER of one domain?  The world will forgive your weakness and seemingly worship your strength.

This post is about marketing slides I’ve found via SlideShare.  I aim to make this post a going concern; becoming a compilation of valuable marketing/branding/social responsibility marketing slides from SlideShare.
Transform Your Marketing [slideshare id=7447762?rel=0&w=425&h=355&fb=0&mw=0&mh=0&sc=no]

View more presentations from HubSpot All-in-one Marketing Software

60 Minute Brand Strategist – Limited Edition DOWNLOAD [slideshare id=1340996&w=425&h=355&fb=0&mw=0&mh=0&sc=no]

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