My favorite band, Bamboo (now disbanded), once sang:
War of hearts and minds
Who will pay the price?
Does anybody care?
For me, the war of hearts and minds is simply the war between being too idealistic (heart) and being too pragmatic (mind). Most likely, people will choose to be practical and realistic. After all, what is ideal in: a corrupt system of governance; a former president having amazingly timely surgeries; a business setting where profit maximization is king; and a world having degenerating morals?