Entries by Patch Aure

Seeking the philosopher’s stone

Seeking the philosopher’s stone Harry Potter gaining the philosopher’s stone not because he selfishly desired eternal life (unlike Voldemort) but because he selflessly sought to protect it is an important lesson about seeking “heaven”. Do we seek heaven because we yearn for eternal pleasure? Doesn’t that mindset scream selfishness? Perhaps seeking heaven is a beautiful […]

Complete truth, incomplete understanding

Complete truth, incomplete understanding If we are to believe the existence of an objective truth (objective ontology), we recognize that such truth exists regardless of our understanding or personal narrative. The story of the five blind men and the elephant illustrates this: the blind men recognize the elephant (objective truth) but incompletely represents the complete […]

Businesses can touch the spirit

Businesses can touch the spirit What I loved about Kotler et al.’s Marketing 3.0 concept is that it called for brands to touch the human spirit. I wonder why they positioned Marketing 4.0 as more into the digital space, when it seemed to me that “touching the human spirit” is a greater and more noble […]

To advocate is to unite in spirit

To advocate is to unite in spirit I was not very familiar with how Jesus referred to the Holy Spirit as the Advocate. This made me reflect on how often businesses and media use the word “advocate” or “advocacy”. It seems that John, as interpreted by the Catholic faith, takes a stand to say that […]

To suffer with

To suffer with When do we know the strength of one’s love? Is it by grand gestures and big surprises? Or is it through the accumulation of moments where one chose to suffer with another, no matter the context? Love is that continuous decision to choose the person. John 15:12-17. Love one another, as I […]