Entries by Patch Aure

CSR Series: CSR 2.0 and Marketing 3.0

CSR is a continuous growing field. According to Wayne Visser, the old model of CSR is evolving – from Corporate Social Responsibility, it is rephrased to Corporate Sustainability and Responsibity. From Social to Sustainability. This addresses the need to address not just the poor and the society, but also the ecological implications of business and […]

Walang Pasok Ngayon!

This is one of the greatest sentences I have ever uttered and heard as a student.  It evokes a deep sigh of relief, a loud cheer of exultation, and a flaunting sign of victory.  “Walang pasok ngayon!” is a statement now synonymous to a whole day romantic date, a barkada outing, and late night parties. […]

CSR Series: The COSORES Journal

Just a brief backgroud – I’m currently enrolled in a Corporate Social Responsibility class and one of its requirements (which I happen to personally like) is to keep a journal or a blog.  Lo and behold, I thought of putting my COSORES entries into my own personal blog since it is also my interest! This […]

Instant Connection

Recently, I have explored how various devices have allowed us to be online anytime, anywhere. Most of us now have iPhones and tablets and laptops and WiFi and everything. Then it made me ponder: do our cravings for instant connection resulted from technology, or did we innately have that need to connect instantly? Did Facebook […]

The Only Way to Live in this Era

  Welcome to the digital world, where we can all have our dream digital lives through various social media!  We are in a world where we can have 1000+ friends, express our thoughts, and virtually erase space and time between human beings due to the ability of instant communication! We now have the opportunity to […]

100 Guerrilla Marketing Examples

The best thing about today’s marketing is the ability to formulate catchy promotional stunts that can cost very little.Here are 100 Guerilla Marketing Examples courtesy of SlideShare.100+ Guerrilla Marketing examples [slideshare id=6171009?rel=0&w=425&h=355&fb=0&mw=0&mh=0&sc=no] View more presentations from Martijn Arts

Strengths Based Leadership

One of the best things in being part of the DLSU Business Management Society is the opportunity to know more about strengths based leadership.  With the mentorship of Mr. Brian Quebengco, BMS officers had the chance to know how to be in positions of strength.Enter Strengths Finder 2.0 by Tom Rath.Strengths Finder 2.0 (Patch Aure) […]

Marketing Slideshare Compilations

This post is about marketing slides I’ve found via SlideShare.  I aim to make this post a going concern; becoming a compilation of valuable marketing/branding/social responsibility marketing slides from SlideShare.Transform Your Marketing [slideshare id=7447762?rel=0&w=425&h=355&fb=0&mw=0&mh=0&sc=no] View more presentations from HubSpot All-in-one Marketing Software 60 Minute Brand Strategist – Limited Edition DOWNLOAD [slideshare id=1340996&w=425&h=355&fb=0&mw=0&mh=0&sc=no] View more presentations […]