Businesses can touch the spirit

Businesses can touch the spirit What I loved about Kotler et al.’s Marketing 3.0 concept is that it called for brands to touch the human spirit. I wonder why they positioned Marketing 4.0 as more into the digital space, when it seemed to me that “touching the human spirit” is a greater and more noble […]

Welcome!

Below are the highlights of this website.

BLOG MUSIC RESEARCH
Features different thoughts – random, yet focused.  As the words write the author! Songs I write, songs that others write, and songs I wish I wrote! My academic and professional research publications.  The pen is mightier than the sword!

Why blog? (Or, why should you read my blog?)

I have always wanted an outlet where I can write my thoughts and feelings.  My English high school mentor would always say, “Write to express, not to impress!”  To this day, I vividly remember those words.

Looking back at what I’ve written in the early 2010’s, I feel funny and embarrassed for myself.  Yet, I don’t want to delete them because they reflect how I viewed things from a perspective of unabashed idealism and a hint of naivete.  Most of them were written during my undergraduate college years.

Things change, time marches on, and we move along.

This virtual place is where I offer drops of my bits in this ever growing world of bytes. Hopefully, some drops will be powerful enough to create ripple effects.